marketing

Discover what personal branding is and what it means for you as a performer. At its core, personal branding is how you show up in the world. It’s about proactively shaping your public image and creating a narrative that aligns with your professional aspirations. Branding is a strategic process that attracts opportunities, enhances career visibility and […]

An actor website can be a useful tool to help you to showcase the parts you’ve played and the performer skills you have. We share advice about how to set your website up and what you should include on it. ​​When I was in my last year at drama school in New York, I took […]

Casting directors and agents share their advice for how to promote yourself as an actor and why Spotlight is an important tool for this. When it comes to the performing arts industry, you – the actor – are the product. And as with any product, marketing yourself well will increase the chances of the right […]

Tips for marketing and promoting your Edinburgh Festival Fringe show. After all the hard work of funding, budgeting, and bringing your show to the Edinburgh Fringe, you’re finally ready for an audience. You have tickets to sell, seats to fill, and interviews to give, but none of this comes without marketing and promoting your show. It’s important to […]

Four ways to stay active as an actor between roles. For years, I’ve been struck by how actors grapple with the period between acting jobs. When we’re looking for our next job, we can be plagued by self-doubt, loss of confidence and sometimes all-out depression. More than a few actors start to feel so low that […]

How to clean up your social media history using Social Media Check.

Expert Tips for Restarting Your Acting Career After a Break. Firstly, know that you are brilliant! Always hold on to that thought. But there’s no point being brilliant if no one knows you exist and you don’t get to show it. Marketing and promotion are vital for performers looking for career opportunities so it’s important to take some […]

Spotlight spoke with PR guru Chloé Nelkin, whose consultancy helps communicate the best in the arts to the press. Chloé talks to us about the value of good PR, what differentiates the Fringe press from other kinds, and how to set some good goals for your PR. How did you get started? I was originally […]

How to get started on the right foot with your online presence as an actor… Working as a performer is not just about acing that audition when you’re in the room; increasingly, it is important to think about yourself as a performer and as a business. If you don’t know your Twitter from your Instagram, […]